Bobby Jones Links joins Troon family of companies, but will continue as an independent brand.
The Troon family of golf and hospitality brands grew again in early August with the announcement that the company had acquired Bobby Jones Links, an Atlanta, Georgia-based club management company. Founded in 2000 with two clubs, Bobby Jones Links today manages 34 facilities in 13 states.Â
Under the new agreement, Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but with the support and additional benefits of being part of the Troon family of brands. Co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, respectively. Troon will provide enhanced resources, expertise, and marketing support, enabling Bobby Jones Links to better serve its clients and expand its impact in the industry. Bobby Jones Links will maintain its Club Support Center in Atlanta. Members and guests of Bobby Jones Links-managed facilities will continue to experience the same outstanding service, course conditions, and food and beverage options.
