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New York, New York Area golfers will be happy to hear about a new consulting agreement and sales and marketing partnership that was recently announced by Troon and Bally’s Golf Links at Ferry Point in the Bronx, New York. Bally’s selected Troon to provide support with operations, procurement, sales and marketing, retail merchandising, and agronomy.
In September, Bally’s, one of the world’s leading entertainment companies, acquired the former Trump Golf Links Ferry Point from The Trump Organization, taking over the lease on the property owned by the City of New York through 2035. The Jack Nicklaus-designed golf course is set at the foot of the Whitestone Bridge, where New York City’s East River meets the Long Island Sound, with stunning views of the New York City skyline. Open since 2015, Bally’s Golf Links at Ferry Point is recognized as one of the top public courses in New York State.
As part of the relationship, Bally’s Golf Links at Ferry Point will receive a full suite of Troon sales, marketing, and public relations services, appear on Troon.com, the Troon App, and will be included in stay-and-play packages. Troon will also identify advertising and marketing opportunities through the Troon Media Network, targeting golfers in the Troon database, subscribers to TROON Magazine as well as Troon’s digital and email marketing platforms.
“We have a Jack Nicklaus Signature layout featuring magnificent Manhattan skyline views. With undulating fairways, dramatic dunes, and fescue, Bally’s Golf Links at Ferry Point provides a taste of Scotland in the Bronx,” said Bally’s Golf Links at Ferry Point General Manager Brian Crowell. “This isn’t just the best public-access course in New York City; it’s rated as one of the best municipal golf courses in the country! We’re proud to partner with Troon to offer our guests a golf experience unlike any other.”
Bally’s Golf Links at Ferry Point’s 20,000-square-foot clubhouse is home to The Waterfront NYC, an upscale casual, new American restaurant with a focus on seafood and steak, a well-appointed golf shop, and multiple event spaces perfect for weddings or any special occasion.
“Bally’s Golf Links at Ferry Point is an amazing golf course on a one-of-a-kind piece of land. We are excited to work with Bally’s and the management team at the club to help fulfill their vision for this property,” said Troon Vice President of Operations Archie Cart.
For more information on Bally’s Golf Links at Ferry Point, visit www.BallysFerryPoint.com.
