Welcome to the Family
Bobby Jones Links joins Troon family of companies, but will continue as an independent brand.
The Troon family of golf and hospitality brands grew again in early August with the announcement that the company had acquired Bobby Jones Links, an Atlanta, Georgia-based club management company. Founded in 2000 with two clubs, Bobby Jones Links today manages 34 facilities in 13 states.
Under the new agreement, Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but with the support and additional benefits of being part of the Troon family of brands. Co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, respectively. Troon will provide enhanced resources, expertise, and marketing support, enabling Bobby Jones Links to better serve its clients and expand its impact in the industry. Bobby Jones Links will maintain its Club Support Center in Atlanta. Members and guests of Bobby Jones Links-managed facilities will continue to experience the same outstanding service, course conditions, and food and beverage options.
“Steve Willy and I thoroughly enjoy this business and love this company. For 26 years, we have continually made incremental improvements and added more talented people to better serve our clients and team members,” said Crouse. “Now, we are so excited to be part of the Troon family. Bobby Jones Links, powered by Troon, will be very compelling, enabling us to make an even bigger difference for those we serve.”
The Bobby Jones Links acquisition not only expands Troon’s footprint in key markets but also brings additional talent and resources under the Troon umbrella, enabling Troon to help existing clients excel in the competitive world of golf and club operations.
“We are thrilled to welcome Bobby Jones Links to the Troon family,” said Troon President and CEO Tim Schantz. “Whitney and Steve are both incredible leaders with strong industry voices. They’ve developed an extraordinary company that we’ve admired for years, with an outstanding team of professionals working in both the corporate office and in the field. We are committed to helping the Bobby Jones Links brand prosper.”
Troon’s family of brands now includes Troon Golf, Troon Privé, Troon International, Bobby Jones Links, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy & Design and RF DesignStudio, ICON Management, and Eventive Sports.
For more information on Bobby Jones Links, visit www.BobbyJonesLinks.com; for more information on Troon, visit www.Troon.com.
